Welcome to the
Land of Creativity

Take a moment and look around your environment. Everything you see from your laptop computer to Post-It Notes® to the Popeel Pocket Fisherman®, started as an idea. Even you were an idea at one time in your parent's minds.

The software in your two and a half pound brain spends twenty-four hours per day producing and processing ideas. When your brain is in sleep mode we call the idea production "dreaming." When you are awake and looking out the window, we call it "daydreaming." When you are awake and focused on a task we call it "thinking."

Enlightened managers now recognize that the assets of our employee's minds exceed the assets of our organization's bricks and mortar. Bill Gates from Microsoft jokes about going through airport customs, declaring nothing but having a billion dollars worth of ideas in his head.

Today, ideas are becoming a currency of the future. For example, exchange an idea with an associate at lunch. You both walk away with two ideas. If instead, you just exchanged one dollar bills at lunch, you'd both walk away with one dollar.

Ideas are additive in nature and allow us to think in terms of abundance rather than in terms of scarcity. Ideas are no longer considered "a dime a dozen" especially with the internet becoming the next campfire around which we tell our stories.

Now take a moment and browse whatagreatidea.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



Steve Burgess Visual Arts Identity • Website Production • Design